Journal Entry #1

I've been working on this website for about a month , Theory of Three Studio launches this year, but the story behind it started long before this moment.

Back in 2012, what eventually became Secret Vault began as a small idea: creating fun, custom merch for music fans in Poland. There was no strategy — just curiosity, creativity, and the urge to make things people actually enjoy. It grew, shifted, paused, restarted, and taught countless lessons. Life happened, and so did other small approaches to brand creations, each adding to the learning curve.

Over time one thing became very clear: creating is the part that never stopped feeling right.

But the creative world has changed. The market is full of incredibly talented designers — people with brilliant ideas and original styles, and not always the space or visibility they deserve. And honestly? That’s exactly why Theory of Three Studio is not built as a “me-only” brand.

It’s a studio that can grow into a collective.

A place where different designers can bring their own voice, humour, artistry, and perspective — whether that’s bold illustration, sarcastic millennial graphics, or quiet, thoughtful design. A space for collaboration, small-batch merch, custom embroidery, repurposed accessories, and handmade pieces that feel personal.

No ego. No pretending to be Picasso.
Just creativity, craft, and a bit of millennial sarcasm stitched in between.

For me, this work is ikigai — the thing that makes sense.
For others, it might be a way to show off their skills, gain visibility, or earn from their creativity. And that’s the point.

Theory of Three Studio is built to be shared.

Thank you for being here as this new chapter starts. More collections, collaborations, and designer features are on the way.

If you feel you would want to join? Give us a shout :)